Last week saw the running of Profunnel’s latest Webinar, hosted by MD Matthew Hall and Kevin Miller – a leading US authority on lead generation for businesses.
Over 120 business people took part, attracted by the opportunity to discover more about the latest technology and the support it offers for their sales and marketing activity.
Kevin spoke about his experience and how Profunnel’s approach can help nurture customer relationships, enabling a more personal, targeted approach for sales. Co-ordinating with CRM systems, sales calls, on and offline marketing activity and more, Profunnel’s technology offers a far stronger and more integrated process that is proven to build revenue streams.
The response from participants was extremely positive, with a Q&A session allowing them to find out more about how Profunnel can help their sales teams, particularly in the current market.
More Webinars are planned for the future, but if you’d like to register to find out more click here.
Monday 23 August 2010
Monday 16 August 2010
The Next Generation
With A level results due this week, thousands of young people across the UK will be deciding on their next steps and future careers. For many, sales and marketing will be a popular choice - offering career progression and good earning potential.
Key to success in this field is the ability to co-ordinate sales and marketing activity, working with the latest on- and offline channels to maximise business potential. Increasingly influential is the marketing automation technology available, providing a far greater insight into customer behaviour, sales patterns and communication than ever before.
The next generation of sales professionals will benefit from the new approach of ‘nurturing’ customers – something that we are already seeing deliver results. The future will see customer contact, relationships and understanding develop even more, giving sales people a far greater influence in business operations and growth.
Key to success in this field is the ability to co-ordinate sales and marketing activity, working with the latest on- and offline channels to maximise business potential. Increasingly influential is the marketing automation technology available, providing a far greater insight into customer behaviour, sales patterns and communication than ever before.
The next generation of sales professionals will benefit from the new approach of ‘nurturing’ customers – something that we are already seeing deliver results. The future will see customer contact, relationships and understanding develop even more, giving sales people a far greater influence in business operations and growth.
Thursday 12 August 2010
Free Profunnel Webinar on Latest Demand Generation Technology – 19th August at 1pm
We’ll be joining forces with US e-marketing specialist SalesFUSION next week to host a free webinar to discuss the cutting edge technology now available to sales and marketing teams in the UK.
Set to take place on 19th August at 1pm, the webinar will see Profunnel’s Managing Director Matthew Hall host the event alongside Kevin Miller, Executive Vice President Marketing & Sales of SalesFUSION, with the 45 minute discussion set to be followed by a live Q&A session to enable further analysis of the topics covered.
Areas that will be covered during the free webinar include insight into the latest advancements in web forensics (tagging & tracking individual activity); marketing automation; social media and pay-per-click tracking; email marketing; and CRM integration, allowing companies to identify, track and nurture website visitors, while delivering more effective online marketing and clearer ROI.
To find out more about how demand generation technology can help boost your sales, register for your webinar free place here.
Set to take place on 19th August at 1pm, the webinar will see Profunnel’s Managing Director Matthew Hall host the event alongside Kevin Miller, Executive Vice President Marketing & Sales of SalesFUSION, with the 45 minute discussion set to be followed by a live Q&A session to enable further analysis of the topics covered.
Areas that will be covered during the free webinar include insight into the latest advancements in web forensics (tagging & tracking individual activity); marketing automation; social media and pay-per-click tracking; email marketing; and CRM integration, allowing companies to identify, track and nurture website visitors, while delivering more effective online marketing and clearer ROI.
To find out more about how demand generation technology can help boost your sales, register for your webinar free place here.
Wednesday 11 August 2010
Big Brother Watching?
It may seem a bit Orwellian, but the new era of web forensics can give you an incredible insight and understanding of your customers - and in the current market that knowledge may be just the edge you need to win business.
Web forensics is all about getting to grips with the ‘journey’ your customer makes through your website – how they are interacting and using the site to meet their requirements. It now goes way beyond the basics and instead allows you to tag individual visitors, tracking them through their activity and the sales process. This information is invaluable to sales people and marketeers, helping them understand individual motivations, target communication and increase conversion rates.
The key to success is to make sure your forensics solution gives the control and analysis your team needs to improve customer communication and sales – not just the basic analytics, but something much more powerful. You may feel like Big Brother watching visitors to your site, but the truth is that you will be able to deliver a better, more tailored service to each and every visitor.
Web forensics is all about getting to grips with the ‘journey’ your customer makes through your website – how they are interacting and using the site to meet their requirements. It now goes way beyond the basics and instead allows you to tag individual visitors, tracking them through their activity and the sales process. This information is invaluable to sales people and marketeers, helping them understand individual motivations, target communication and increase conversion rates.
The key to success is to make sure your forensics solution gives the control and analysis your team needs to improve customer communication and sales – not just the basic analytics, but something much more powerful. You may feel like Big Brother watching visitors to your site, but the truth is that you will be able to deliver a better, more tailored service to each and every visitor.
Thursday 5 August 2010
The Email Conundrum
Email is quick and cost-effective to marketeers, but with many of us receiving hundreds – if not thousands - of emails every week, is it really able to get results?
While email technology now offers incredible control, targeting and creativity, some companies stick their heads in the sand and continue with their email ‘blastings’ to all and sundry. Then they complain that e-marketing is getting no results. No surprises there. In the current market you need to be more targeted, more creative and more co-ordinated - it’s about nurturing contacts rather than bombarding them.
Effective email marketing is focused on improving communication, allowing powerful segmentation and generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a tailored approach completely missed by the poor mass mailings still used by many. Get it right and you’ll give your sales team opportunities that they can really work with.
The leads are out there, and the business can be yours for the taking, but don’t let poor email marketing hold you back and turn potential clients off.
While email technology now offers incredible control, targeting and creativity, some companies stick their heads in the sand and continue with their email ‘blastings’ to all and sundry. Then they complain that e-marketing is getting no results. No surprises there. In the current market you need to be more targeted, more creative and more co-ordinated - it’s about nurturing contacts rather than bombarding them.
Effective email marketing is focused on improving communication, allowing powerful segmentation and generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a tailored approach completely missed by the poor mass mailings still used by many. Get it right and you’ll give your sales team opportunities that they can really work with.
The leads are out there, and the business can be yours for the taking, but don’t let poor email marketing hold you back and turn potential clients off.
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