Marketers are the happiest and hardest workers

Research conduct by Mars Drinks UK shows marketers are the happiest workers within an organisation.

As reported on Marketing Week, the study included the responses of 2000 office workers from various departments including, marketing, creative, finance, IT and legal. 60% of the marketers questioned said they were happy where they worked – more than any other office sector.

Trade marketing manager for Marks Drink UK, Jenni Morgan, who commissioned the research, said: “Our results also show that we are working longer hours than ever before but this has not dented our enjoyment of the job.”

Happiness at work for marketers, whether consumer or B2B, is vital for good results. A happy marketer makes for a good marketer.

The combination of dedication and job satisfaction is good news for business owners but the productivity of B2B marketing can be increased with the support of marketing automation software. Marketers can optimise their entire online strategy through integrated, targeted email marketing. The increased level of communication by automated emails builds a rapport with prospects and enhances lead generation - creating more qualified leads and appointments, and highlighting a clearer ROI.

Visit Profunnel for more information on email marketing

Marketers Plan to Spend More this Year Compared with 2011

The latest quarterly IPA Bellwether report shows marketing budgets rose for the second consecutive time in the last quarter of 2011, as reported in The Daily Telegraph.

Although there is concern for the year ahead, 20% of the 300 marketers questioned increased their spend between October and December last year and this looks likely to continue as the majority of marketers plan to spend more in 2012.

It is apparent that businesses are also looking for more efficient marketing methods in order to maintain their exposure while managing costs. The report indicates a shift in investment from traditional media towards digital channels.

Profunnel offers a solution that conducts various marketing techniques from a single platform. Through demand generation technology, intelligent forensics allows visitor behaviour on your site to be monitored. Specific movements such as length of visits and product interest trigger the delivery of automated, personalised emails. The nurture campaign increasingly engages prospects, with interests being transferred into a lead score in your CRM. This information enables sales and marketers to connect with the warmest prospects at the point they are ready to buy.

Visit Profunnel for more information on demand generation.

It’s all in the Measure

The latest survey by the Content Marketing Institute has highlighted prominent trends for the year ahead.

As reported on thenextweb.com, 60% of respondents have said they plan to increase their spend on content marketing over the next 12 months. The report also indicates that more than a quarter of B2B marketers are planning to dedicate their total budgets to content marketing activities. These results show how B2B marketers are realising the potential of content marketing to benefit lead generation.

When incorporating content marketing into a strategy, it is essential to measure its level of success in order to invest more resources in the channels which are most productive.

Profunnel offers a marketing automation platform which encompasses content marketing products and tools to measure success. The software offers a range of templates to allow you to create targeted email marketing. Producing more relevant emails for prospects and existing customers allows web conversion rates to increase as warm visitors are directed back to your site. By tagging and tracking these visitors, the lead generation software will only alert sales with warm leads to approach, meaning businesses can clearly identify their ROI.

Visit Profunnel for more information on marketing automation.

2012 – The Year to Get Ahead in Marketing

As the clock struck 12 on New Year’s Eve, reports of a struggling economy for the year ahead were ready and waiting to fill the newspapers.

According to the founding editor of B2B Marketing, Joel Harrison, marketers need to adopt new ways of working in order to stay ahead in their industry and the economy. With the technological revolution, marketers have been increasingly pressured with more demands and less time to deliver results for their clients and their company. Harrison suggests an interest in new tools and methods is essential as marketing continues to change. Marketers must be in tune with technology – analytics, automation and social media monitoring. Not only are these tools necessary for today’s marketing processes but they also assist marketers with their work.

Email marketing software such as Profunnel’s can offer a personalised and flexible solution to your email marketing campaigns. In contrast to the known ineffectiveness of “email blasting”, the platform allows prospects to receive highly relevant emails based on their activity on your site. This level of automation means campaigns can be executed more efficiently, with less time spent but greater results.

Visit Profunnel for more information on targeted email marketing.