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Saturday 26 June 2010

The Sales and Marketing Coalition

Be honest have you ever seen sales and marketing really working together? I am sure that you may have seen marketing sending marketing campaigns out only to blame sales for not following them up and then sales blaming marketing for sending poor leads.

Doesn't this sound like recent election debates where Cameron hits Brown with a "budget deficit" and Brown retorts with an "endangering the recovery." Meanwhile Clegg has a pop at both of them in the pre-coalition Punch and Judy show.

How funny now that we see the Consertives in bed with the Lib Dems. They are going to have to make it work if they want to make the difference we are all hoping.

So how do you bring sales and marketing together more closely? Could the advent of marketing automation software signal a similar shift in the politics of the sales and marketing departments?

Why not download our latest white paper - The Sales and Marketing Coalition

Thursday 17 June 2010

Catching Sparks and Lighting Fires

Website visitors are like those sparks you see when Ray Mears try's to light his fire in the wilderness, they come and they go. One minute they are there and the next they disappear. The key is to know how to catch these sparks and add them to fuel to create a roaring fire or in the case of a website a purchase or enquiry, marketing automation can help you with this.

Most website owners see huge amount of website visitors disappearing. Now is the time we need to catch more sparks learn how to do this with Profunnels new white paper - Catching Sparks and Lighting Fires

Sunday 6 June 2010

Hot Dates and Hot Prospects OR Blind Dates and Cold Calling - Your Call !!!

Generating leads is like dating - you need interest, intelligence and rapport; marketing automation may not save your love life but it will grow your sales revenues. Profunnel has just launched its new white paper download it today.

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