Email Marketing – Lost in Cyber-Space?

A recent study by GI Insight has revealed how over half of the UK public believe the emails they receive from companies are irrelevant.

Although having previously been customers to the companies and signing up to their email lists, 53% of the 2,000 consumers surveyed declared that the missives they now receive are unrelated to their interests. This new information highlights how email marketing is not necessarily being used to its greatest potential – indicating that some companies are still not devoting enough resources to ‘personalisation’ within their marketing strategy.

Email marketing holds great value for companies in terms of communication with customers and it is crucial to use email marketing correctly in order to produce maximum lead generation.

Profunnel provides a system which tailors your company’s needs offering a flexible and personalised approach to your email marketing solutions. The software enables you to easily track customers’ activity on your site, which can be adapted to create more precise, directed emails, ultimately delivering greater results.

Why not find out more about the importance of tailored email marketing and how the technology can help grow your business by downloading our latest white paper - Email Marketing is Dead... Unless it's Intelligent.

Online Marketing Prospers

The latest report by IPA/BDO Bellweather has shown a significant increase in companies turning to internet marketing and predicts a 2.9 per cent boost in online advertising and social media spending.

Online marketing is fast becoming the preferred approach for companies due to the advanced functionality and clearer ROI delivered by activities such as email marketing, social media tracking and online lead generation. However, this can be time consuming and costly when using multiple software applications. Profunnel offers all of these services and more from just one platform, allowing companies to economically optimise targeted email marketing solutions and online marketing activity through the latest demand generation technology.

For more information on B2B lead generation from Profunnel, please click here

LinkedIn Favourite Social Media Channel For Marketers

According to a recent research report by BtoB, LinkedIn is the favourite social media channel among marketers.

The study revealed that out of all of the social media channels 26% of respondents preferred LinkedIn, followed by Facebook with 20%, blogging (19%) and customer communities (14%). Surprisingly, Twitter was favoured by only 13% of marketers.

Whatever the channel, social media has become an integral part of B2B marketing and is most effective when used in collaboration with other marketing activities. Social media tracking is an effective method for companies to employ to ensure they get the most out of social media activity.

Profunnel offers a social media marketing package, which incorporates various systems to optimise your use of Social Media channels. The software offers services on; creating marketing campaigns, tracking the impact of blogs and building pages to track and capture incoming traffic.

For more information on the technology available click here.

Online Journey – Key to Marketing Success

Web forensics enables marketers to track the activity of individuals and companies that visit their web site and to direct them to information that relates to their area of interest. The technology monitors visitors, collating information that builds knowledge on customer interests.

These details are essential for online marketing, but what turns a visit into a sale is the identification and recording of the customers’ online journey - not just the information required to hit a person’s mailbox.

With lead generation technology, businesses are able to understand their customers’ behaviour and respond with targeted actions. Companies can create campaigns and nurture leads, building relationships and developing trust with potential buyers, which in turn leads to more successful outcomes.

For more information on the technology available click here.