It has been reported recently that Bing powered searches may be taking market share from Google. Irrespective of the search engine, companies need to change their focus from how visitors get to their website to what visitors are doing when they arrive at their site. This is the most valuable data for companies to gather and understand if they are to turn website visitors into new customers.
Recognising potential customers’ interests while on a website provides companies with a winning edge over competitors. The ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Building knowledge of who wants to buy and when is crucial to sales success, and this is only possible by understanding and driving customer actions on your website.
With the latest lead generation technology companies can build invaluable insight into customer behaviour and use this to successfully nurture prospects. Click here for more information on how to improve your sales through the effective use of your website with Demand Generation.
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Digital Marketing Agency