As reported in The Telegraph, a study by Regus shows an increasing number of UK businesses are attracting more customers since adopting social media marketing.
The research based on responses from 17,000 managers from around the world, including 4,000 from the UK, illustrates how more than one third of companies in the UK are successfully generating new customers since incorporating social media into their business strategy.
The study highlighted a significant rise with the overall figure increasing from 33% of UK companies in 2010, to 41% this year as more and more companies employ social media as a creative way to interact with their customers. 66% of the respondents agreed that their marketing plans would not be successful without social media.
While these results underline the benefits of integrating social media into your marketing activity, it is essential to use the right strategy, in order to maximise the customer interest you receive. We have addressed this and developed intelligent B2B marketing software to assist your social media campaign.
Our social media tracking platform allows you to direct all inbound traffic from the various social media sites to one single dashboard – the system will support your lead generation by tracking any warm leads from the sites and delivering their interests to your sales team. You can also create blogs within the software, which will enable you to observe their effectiveness and help you to tailor the blogs to your target market.
Find out more about our social media services and how we can help your organisation.
No comments:
Post a Comment