The current economic climate has created some issues for businesses. However in recent financial findings, some organisations are making real progress. In the latest financial year businesses such as Sports Direct have reported a significant rise in profits – so the question arises as to why some companies are prospering despite others failing. In retail, the crucial factor is to deliver the right product, while in B2B the simple answer is ‘timing’ – targeting prospects and current customers at the right time and with the right information.
In order to get the timing right, it is important for organisations to research and gather data about customer activity on their website. Often perceived as time consuming, with the right technology in place, marketing and sales teams can benefit greatly, leading to an overall improved revenue for the company.
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By integrating Profunnel’s intelligent software, businesses can track visitor activity on their website – from the initial visit right through to their final purchase click – tracking when and where they access the site. The system will also improve your lead generation with real-time email alerts being sent to the sales team enabling them to spend their time on warm leads. From here, the sales team can create and deliver personally targeted email marketing campaigns – confidently aware that the prospect will receive relevant information, which is more likely to attract them to the company and keep them coming back.
Visit Profunnel to find out more information about Web Forensics.
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