For the first time since the second quarter of 2007, there has been a rise in marketing budgets across all sectors, according to the latest IPA Bellwether Report.
Although overall business optimism is at a low, the latest predictions for the third quarter of 2011 for marketing spending have ended a three-quarter episode of decline. 21% of the companies surveyed have reported an upward revision of their marketing budgets.
The largest increase at 16.6% has been accounted for online spending while sales promotion has also seen a rise – the first time in nearly four years.
The results show that businesses are attempting to override the negative financial period and realise that those companies who exert the greatest spend on their marketing, will be in a much stronger position than their competitors.
An investment in B2B lead generation and marketing automation can provide the winning formula for staying ahead in your industry - Profunnel offers a solution to strengthen marketing and sales productivity. The technology can track and monitor visitors on your website and focuses sales people on the warmest leads through real-time alerts, with the data integrated into the CRM. With the alerts regarding prospects’ interests, conversion rates and sales improve as sales people can react quickly to the information and approach prospects or current clients about their last website visit. Overall, the lead generation software streamlines marketing and sales activity and allows you to clearly identify your marketing ROI.
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