Research by the Internet Advertising Bureau (IAB) has highlighted a lack of understanding surrounding lead generation within the marketing sector, as reported by The Drum.
The poll has found many of the 125 marketers questioned to lack a thorough understanding of lead generation and how it can be employed most effectively – 52% believe they are not taking full advantage of the marketing tool.
Chair of the Lead Generation Council, Trine Buus, identifies that “online lead generation is proven yet misunderstood”. He also suggests that the relationship between lead quality, conversion rates and ROI needs to be clearer.
Integrating a B2B lead generation platform such as Profunnel can assist in eradicating the current misunderstanding amongst marketers and focus on a successful campaign. The tool can track known and anonymous visitors on your website, monitor their actions and feed this information in real-time to marketers. The detail in this data allows marketers to send targeted emails to prospects, creating greater potential for new customers. Additionally, the lead generation software can be tailored for individual business requirements, providing a clearer ROI.
Visit Profunnel for more information on online lead generation.
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