As reported on thenextweb.com,
60% of respondents have said they plan to increase their spend on content
marketing over the next 12 months. The report also indicates that more than a
quarter of B2B marketers are planning to dedicate their total budgets to
content marketing activities. These results show how B2B marketers are
realising the potential of content marketing to benefit lead generation.
When incorporating
content marketing into a strategy, it is essential to measure its level of
success in order to invest more resources in the channels which are most
productive.
Profunnel offers a marketing automation
platform which encompasses content marketing products and tools to measure
success. The software offers a range of templates to allow you to create targeted email marketing.
Producing more relevant emails for prospects and existing customers allows web
conversion rates to increase as warm visitors are directed back to your site.
By tagging and tracking these visitors, the lead generation software
will only alert sales with warm leads to approach, meaning businesses can
clearly identify their ROI.
Visit Profunnel for more information on marketing automation.
No comments:
Post a Comment