Always look on the bright side

A recent survey has found that SMEs are optimistic towards investment this year, despite claims of a continuing bleak economic climate.

As bdaily.co.uk reports, more than three quarters of the 100 UK small businesses questioned said that the poor economic outlook for 2012 has not deterred their plans to invest. Over 60% of the companies are looking to spend in marketing and sales, stating that one of their main focuses will be email marketing.

Businesses of all sizes need to make careful considerations for spending this year to ensure productivity and efficiency is either maintained or improved so they can be satisfied with their investment.

Profunnel offers an email marking solution which can be tailored to suit the requirements of your business. The software can assist marketers by engaging with only the warmest leads through a variety of methods depending on the campaign strategy, such as drip emails and trigger emails based on website visitor activity. Overall B2B lead generation is improved and better relationships are built between sales and prospects, increasing the number of appointments achieved.

Visit Profunnel for more information on email marketing.