Be honest have you ever seen sales and marketing really working together? I am sure that you may have seen marketing sending marketing campaigns out only to blame sales for not following them up and then sales blaming marketing for sending poor leads.
Doesn't this sound like recent election debates where Cameron hits Brown with a "budget deficit" and Brown retorts with an "endangering the recovery." Meanwhile Clegg has a pop at both of them in the pre-coalition Punch and Judy show.
How funny now that we see the Consertives in bed with the Lib Dems. They are going to have to make it work if they want to make the difference we are all hoping.
So how do you bring sales and marketing together more closely? Could the advent of marketing automation software signal a similar shift in the politics of the sales and marketing departments?
Why not download our latest white paper - The Sales and Marketing Coalition
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