Email is quick and cost-effective to marketeers, but with many of us receiving hundreds – if not thousands - of emails every week, is it really able to get results?
While email technology now offers incredible control, targeting and creativity, some companies stick their heads in the sand and continue with their email ‘blastings’ to all and sundry. Then they complain that e-marketing is getting no results. No surprises there. In the current market you need to be more targeted, more creative and more co-ordinated - it’s about nurturing contacts rather than bombarding them.
Effective email marketing is focused on improving communication, allowing powerful segmentation and generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a tailored approach completely missed by the poor mass mailings still used by many. Get it right and you’ll give your sales team opportunities that they can really work with.
The leads are out there, and the business can be yours for the taking, but don’t let poor email marketing hold you back and turn potential clients off.
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