With A level results due this week, thousands of young people across the UK will be deciding on their next steps and future careers. For many, sales and marketing will be a popular choice - offering career progression and good earning potential.
Key to success in this field is the ability to co-ordinate sales and marketing activity, working with the latest on- and offline channels to maximise business potential. Increasingly influential is the marketing automation technology available, providing a far greater insight into customer behaviour, sales patterns and communication than ever before.
The next generation of sales professionals will benefit from the new approach of ‘nurturing’ customers – something that we are already seeing deliver results. The future will see customer contact, relationships and understanding develop even more, giving sales people a far greater influence in business operations and growth.
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