The Bank of England has reported that business lending contracted for the fifth month running in July - so how can organisations help themselves grow in the current economic climate? The key lies in generating a strong stream of new business.
In a tough market it’s not enough for companies to rely on existing clients - bringing in new business and revenue streams is essential to success. But how do you do this effectively and achieve a positive return on your sales investment?
It’s all about creating warm prospects, rather than cold calling to win business. Nurturing potential new clients – building your understanding of their motivations, touchpoints, timelines and more - so that you can communicate with them effectively at the right time, when they are ready to buy.
Marketing automation can achieve this, with technology that helps build customer relationships, and demonstrates clear ROI, helping companies grow through new business wins.
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