Rise in Sales and Marketing Recruitment

As reported in The Drum, recent research conducted by Financial News shows more companies are planning recruitment in sales and marketing than any other area.

The survey found that 83% of company chief executives are prioritising hiring sales and marketing professionals for their businesses over any other profession. Interestingly, this figure is up by 69% in comparison to the same survey carried out last year.

However, it’s one thing to ensure your company has a strong, effective sales and marketing team, but another to implement the right tools to drive business success.

The assistance of tailored online marketing solutions can make a real difference to generating new business and maintaining current customers. Profunnel’s demand generation software can enable your team to manage a range of marketing techniques from a single platform. The technology allows you to easily integrate all of your marketing and sales efforts into your CRM. Additionally it can improve your lead generation by tracking visitor activity on your site and alerting the sales team with relevant information regarding their interests in order to maximise new business generation.

For more information on demand generation, please visit Profunnel.

How To Get Involved in Demand Generation?

With more channels now available for marketers and the targeting of key decision makers becoming more difficult, there is a need for marketers to reassess their activity to ensure it is up-to-date in today’s business environment.

The B2B market has changed dramatically - buyers now have access to your company and your competitors at the click of a button. So how do you stand out from the crowd? It’s all about having the necessary information available – who is your potential buyer, what are their interests and where are they in the buying process.

Lead generation technology provides the intelligence in the new world of B2B marketing. By providing the information about potential customers, their interests and where they are in the buying cycle, it allows marketing and sales to work together to drive forward new business.

Why is it more successful? The importance of relationship building cannot be undervalued. By creating campaigns and nurturing leads, users are able to build relationships and develop trust with potential buyers, which in turn leads to more successful outcomes.


Take a look at the latest lead generation technology - it can achieve far more than you may ever expect.

Positive Signs for Stock Market

With the stock market showing positive signs coming into the New Year, how are companies to excel in the competitive yet still recovering economy?

Maintaining the customers you have is as essential as bringing in new business, and to achieve both you need to really understand those you are selling to and communicate more effectively with them.

For marketing and sales this means using customer knowledge to target the right people, at the right time, to win new business and keep existing clients. This is where demand generation technology comes in; delivering a valuable insight into what motivates your customers, when and how. Building a more in-depth understanding of each customer is key – from their response to e-letters, social media activity and more you can develop a digital fingerprint that enables you to tailor your communication and focus on hot prospects.

Why not find out more about how lead generation technology can help grow your business?

UK Economic Growth Positive for Business

This week’s news that the UK economy has grown at 0.8% between July and September, faster than expected by analysts, is a welcome boost for business of all size. Positive news such as this gives us all a feel good factor.

But no one can sit back and expect this announcement to mean new business will simply land in their laps. If a company is going to grow and flourish, you need to be targeting new opportunities and taking advantage of the boost this economic announcement offers.

For marketing and sales this means taking advantage of the customer knowledge they have -targeting the right people, at the right time, to win business. Building a more in-depth understanding of each customer is key – from their reactions to e-letters, social media activity, historical data and more. This is where lead generation technology comes into its own, delivering a more powerful insight into what motivates your customers and achieving far higher conversion rates.

With a more positive feeling about the economy, why not find out more about how marketing automation technology can help grow your business?

Natural Selection – Survival of the Fittest

Darwin’s theory of evolution by natural selection highlights the importance of survival of the fittest – this iconic theory can also be applied to the world of business.

Businesses that do not constantly evolve and adapt to changing external environments cannot excel and with a variety of competitors snapping at their heels survival is unlikely. The need for new and innovative sales and marketing techniques is vital for organisational success.

Organisations need to stay ahead of the competition, bringing in new business and building customer relationships for the long term. Gone are the days when cold calling was the only option for sales, the landscape has now changed and decision makers are looking for new sales and marketing techniques to drive forward new business.

So how do companies flourish in competitive times?

Why not download our latest white paper - Natural Selection – Survival of the Fittest

There's no business like new business

The Bank of England has reported that business lending contracted for the fifth month running in July - so how can organisations help themselves grow in the current economic climate? The key lies in generating a strong stream of new business.

In a tough market it’s not enough for companies to rely on existing clients - bringing in new business and revenue streams is essential to success. But how do you do this effectively and achieve a positive return on your sales investment?

It’s all about creating warm prospects, rather than cold calling to win business. Nurturing potential new clients – building your understanding of their motivations, touchpoints, timelines and more - so that you can communicate with them effectively at the right time, when they are ready to buy.

Marketing automation can achieve this, with technology that helps build customer relationships, and demonstrates clear ROI, helping companies grow through new business wins.

Summer's Over....

With the summer holidays coming to an end many businesses are ready to take decisions, make investments and implement new activity to support them through the coming months. Areas that seemed to be on hold can suddenly come to life as key decision makers return from the beach to the office.

It’s now that sales communication and knowledge is key – getting your message and credentials in front of the right people at the right time. Make sure your sales team plans their activity carefully – making use of the latest technology to understand what makes visitors to your website tick and alerts you to follow up those contacts who are coming up to a review.

As businesses swing back into the fast lane, it’s vital to be ready to take advantage of the opportunities, but you’ll only be able to do this if you know about them. Marketing automation technology can be the key to unlock this sales potential – for a demonstration of how it can help you click here.

Strong Turnout for Webinar as Businesses Look to Support Sales Activity

Last week saw the running of Profunnel’s latest Webinar, hosted by MD Matthew Hall and Kevin Miller – a leading US authority on lead generation for businesses.

Over 120 business people took part, attracted by the opportunity to discover more about the latest technology and the support it offers for their sales and marketing activity.

Kevin spoke about his experience and how Profunnel’s approach can help nurture customer relationships, enabling a more personal, targeted approach for sales. Co-ordinating with CRM systems, sales calls, on and offline marketing activity and more, Profunnel’s technology offers a far stronger and more integrated process that is proven to build revenue streams.

The response from participants was extremely positive, with a Q&A session allowing them to find out more about how Profunnel can help their sales teams, particularly in the current market.

More Webinars are planned for the future, but if you’d like to register to find out more click here.