CRM and Social Media

With the rapid rise of social media, technology has been developed to help use this to a competitive advantage. Social media is now integral to nurturing customer relationships, and gaining a competitive edge to win sales.

The technology has developed to allow users to maximise the potential of social media and integrate with their CRM activity, providing a far greater insight and understanding into their customers’ activities, motivations and touchpoints. The results allow sales and marketing to deliver a more co-ordinated communication programme to generate sales, which in today’s competitive market can be crucial in winning business.

For example, many of our customers, through our system, now create social site-specific links (tracking URLs) back to homepages or landing pages with in-depth tracking and reporting capabilities. This means clients can now publish content on social networking sites through our system, while tracking and monitoring responses, which enables better understanding of potential business and drives enhanced future marketing from the best performing social media sources.

Summer's Over....

With the summer holidays coming to an end many businesses are ready to take decisions, make investments and implement new activity to support them through the coming months. Areas that seemed to be on hold can suddenly come to life as key decision makers return from the beach to the office.

It’s now that sales communication and knowledge is key – getting your message and credentials in front of the right people at the right time. Make sure your sales team plans their activity carefully – making use of the latest technology to understand what makes visitors to your website tick and alerts you to follow up those contacts who are coming up to a review.

As businesses swing back into the fast lane, it’s vital to be ready to take advantage of the opportunities, but you’ll only be able to do this if you know about them. Marketing automation technology can be the key to unlock this sales potential – for a demonstration of how it can help you click here.