With the rapid rise of social media, technology has been developed to help use this to a competitive advantage. Social media is now integral to nurturing customer relationships, and gaining a competitive edge to win sales.
The technology has developed to allow users to maximise the potential of social media and integrate with their CRM activity, providing a far greater insight and understanding into their customers’ activities, motivations and touchpoints. The results allow sales and marketing to deliver a more co-ordinated communication programme to generate sales, which in today’s competitive market can be crucial in winning business.
For example, many of our customers, through our system, now create social site-specific links (tracking URLs) back to homepages or landing pages with in-depth tracking and reporting capabilities. This means clients can now publish content on social networking sites through our system, while tracking and monitoring responses, which enables better understanding of potential business and drives enhanced future marketing from the best performing social media sources.
Social media generates business and it is the future. Companies must invest time and display a genuine interested in listening their customers, this is step one to integrate into the SCRM world. intelecrm, our suite of online CRM applications for small businesses has social media aspects built in, including a Twitter module with Facebook and LinkedIn in development. The social media tie ins are enabling our users to engage with their customers. Whitepapers can be read at http://www.intelestream.net/en/whitepapers/the-power-of-social-crm.html.
ReplyDeleteIntelestream you are so right companies must invest time and display a real interest in learning what their customers want. The vast world of CRM and social media technologies has resulted in companies needing to understand the full impact of every facet of the online world which is why a demand generation technology like Profunnels really works for our clients
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