This week’s news that the UK economy has grown at 0.8% between July and September, faster than expected by analysts, is a welcome boost for business of all size. Positive news such as this gives us all a feel good factor.
But no one can sit back and expect this announcement to mean new business will simply land in their laps. If a company is going to grow and flourish, you need to be targeting new opportunities and taking advantage of the boost this economic announcement offers.
For marketing and sales this means taking advantage of the customer knowledge they have -targeting the right people, at the right time, to win business. Building a more in-depth understanding of each customer is key – from their reactions to e-letters, social media activity, historical data and more. This is where lead generation technology comes into its own, delivering a more powerful insight into what motivates your customers and achieving far higher conversion rates.
With a more positive feeling about the economy, why not find out more about how marketing automation technology can help grow your business?
No comments:
Post a Comment