According to new research by Econsultancy, the email marketing industry has increased by 15 per cent year-on-year. The research revealed that email marketing is worth £336 million to date this year.
There are many reasons for this increase in email marketing, but one of the most fundamental is that companies are now finding that email marketing can be successfully, easily and cost-effectively integrated into their overall marketing activity. From big business to SMEs, companies are embracing email to support both tactical and strategic marketing campaigns.
Add to this the latest tracking and tagging technology, which allows companies to monitor customer response and action on every element of an e-shot, and now we are seeing email marketing becoming far more targeted and personalised. The result is increased lead generation for companies and improved ROI – elements no company should turn their back on.
Click here for more information on email marketing software
No comments:
Post a Comment