Over the last decade the growth of the Internet has seen the customer buying process change dramatically. Now businesses that fail to capture, tag and track vital information about the many elusive visitors to their website are unlikely to survive.
Understanding who these visitors are, what motivates them, where they are in the buying cycle and more – the technology,such as demand generation, is now available to build this into an in-depth profile of your prospects – their ‘digital finger prints’ – that gives sales people the edge they need to win the business.
This ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Rather than giving just an overview of the website’s performance, it builds knowledge of who wants to buy and when – creating the digital fingerprint, or DNA, that is crucial to sales success.
For more information the Profunnel White Paper on the importance of digital fingerprinting is available for free download here.
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