Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

Click here for more information on our marketing automation technology.

Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

For more information on the technology available click here.

Search Engines No Longer the Only Priority For Online Business

It has been reported recently that Bing powered searches may be taking market share from Google. Irrespective of the search engine, companies need to change their focus from how visitors get to their website to what visitors are doing when they arrive at their site. This is the most valuable data for companies to gather and understand if they are to turn website visitors into new customers.

Recognising potential customers’ interests while on a website provides companies with a winning edge over competitors. The ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Building knowledge of who wants to buy and when is crucial to sales success, and this is only possible by understanding and driving customer actions on your website.

With the latest lead generation technology companies can build invaluable insight into customer behaviour and use this to successfully nurture prospects. Click here for more information on how to improve your sales through the effective use of your website with Demand Generation.

‘Digital Finger Printing’ Now Core for Sales Success

Over the last decade the growth of the Internet has seen the customer buying process change dramatically. Now businesses that fail to capture, tag and track vital information about the many elusive visitors to their website are unlikely to survive.

Understanding who these visitors are, what motivates them, where they are in the buying cycle and more – the technology,such as demand generation, is now available to build this into an in-depth profile of your prospects – their ‘digital finger prints’ – that gives sales people the edge they need to win the business.

This ability to tag and track website visitors opens up a new world of opportunity, providing insight into prospects’ buying motivations and behaviour throughout the sales cycle. Rather than giving just an overview of the website’s performance, it builds knowledge of who wants to buy and when – creating the digital fingerprint, or DNA, that is crucial to sales success.

For more information the Profunnel White Paper on the importance of digital fingerprinting is available for free download here.