According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.
The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.
But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.
For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.
Click here for more information on our marketing automation technology.
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