The Development of IT Has Changed the Face of Marketing

According to the Financial Times, the development of IT has changed and evolved the role of marketing and sales in business.

The article highlighted that the development of software such as CRM has become a key tool to improve efficiency in business, resulting directly in greater success.

However, the development of technology has moved on from simply employing CRM software – it now enables business to integrate a range of different approaches such as email marketing, social media and CRM systems. Only by bringing everything together and gaining insight into what works and when, can each channel be developed to reinforce the others, improving the success of the overall marketing and sales activity.

Technology such as Profunnel’s demand generation platform delivers incredible visibility over campaigns, together with the ability to enhance both tactical and strategic marketing activity. By integrating with the CRM system it means companies can create, control and manage campaigns across key media, while giving insight into why, when and how your customers are most likely to buy.

Click here for more information on the demand generation technology available.