Sales and marketing are both now realising that having detailed customer information allows them to decrease the time spent in the sales cycle and focus their resources more effectively for more positive results. To achieve this, a more productive process is needed both in terms of capturing and understanding customer insight, and then tailoring communication.
Lead generation technology enables both sales and marketing to engage potential customers by gaining valuable information about their prospect’s key interest and buying behaviour. As a result, communication can be carefully targeted and highly relevant, with a tailored approach ensuring that potential customers are not turned off by irrelevant messages. With the focus now directed on improving communication, this allows companies to stand out from competitors. Get it right and you’ll give your sales team opportunities that they can really work with and put an end to chasing cold leads.
For more information on the tailored approach to communication visit www.profunnel.co.uk.
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