With sales and marketing having to squeeze more results from constrained budgets, the companies that have enjoyed most success are the ones who have taken up the challenge and done something new, embracing new technology and opportunities. Key to success in this field is the ability to co-ordinate sales and marketing activity – increasingly influential in this is lead generation technology, providing a far greater insight into customer behaviour, sales patterns and communication.
While some companies have just got their heads around the Internet, the incredible rise of social media has changed the playing field once again and it is now integral to the online strategies of many companies.
With its growth, organisations are recognising that social media cannot be ignored – but they need technology that will incorporate social media tagging and tracking solutions if they are to truly understand and act on the full potential sites such as Twitter and Facebook offer. Today’s lead generation technology brings this value, enabling companies to identify, track and nurture customers through the full range of sales and marketing channels, building stronger relationships and maximising new opportunities– click here for more information.
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