The answer is a lot. Many companies underestimate the importance of white papers and what they can do for your company, but their content is key in establishing new leads.
White papers play a role at the beginning of the buying process – they help establish you as an expert in your market, while offering a great introduction or reminder of the services/products you offer. They work successfully as part of an email marketing campaign, generating warm leads from people keen to find out more about what you offer. The result is increased conversion rates for sales, while those leads that are not yet ready to buy can be nurtured over time.
Effective email marketing with white papers is all about generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a content rich approach that potential customers find useful. Get this right and you’ll give your sales team opportunities that they can really work with.
The leads are out there and white papers can help. For more information on white papers visit Profunnel the learn about demand generation
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