The answer is a lot. Many companies underestimate the importance of white papers and what they can do for your company, but their content is key in establishing new leads.
White papers play a role at the beginning of the buying process – they help establish you as an expert in your market, while offering a great introduction or reminder of the services/products you offer. They work successfully as part of an email marketing campaign, generating warm leads from people keen to find out more about what you offer. The result is increased conversion rates for sales, while those leads that are not yet ready to buy can be nurtured over time.
Effective email marketing with white papers is all about generating solid leads for your business. Communication can now be carefully targeted and highly relevant, with a content rich approach that potential customers find useful. Get this right and you’ll give your sales team opportunities that they can really work with.
The leads are out there and white papers can help. For more information on white papers visit Profunnel the learn about demand generation
Showing posts with label sales success. Show all posts
Showing posts with label sales success. Show all posts
Thursday, 10 February 2011
Wednesday, 12 January 2011
An Irritating Advert? Surely not…
Marketing magazine’s poll of the most irritating adverts of 2010 is out. Revealed as the most annoying is the GoCompare advert, with other companies in the top 20 including Webuyanycar and Injurylawyers4U.
Depending on the different marketing strategies, companies may see this as a positive - they’ve achieved the brand awareness they crave. It’s all about tailoring the communication to achieve ROI – but be wary of turning off potential customers.
While advertising can be a very effective tool, there are now many different channels to reach your customer in both B2C and B2B marketing – depending on what you want to achieve, and most importantly your budget.
Knowing your customer and what they are interested in is paramount to sales success, having that knowledge will ultimately win companies more business. A marketing automation technology will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.
Why not tell us which is your most annoying advert?
Depending on the different marketing strategies, companies may see this as a positive - they’ve achieved the brand awareness they crave. It’s all about tailoring the communication to achieve ROI – but be wary of turning off potential customers.
While advertising can be a very effective tool, there are now many different channels to reach your customer in both B2C and B2B marketing – depending on what you want to achieve, and most importantly your budget.
Knowing your customer and what they are interested in is paramount to sales success, having that knowledge will ultimately win companies more business. A marketing automation technology will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.
Why not tell us which is your most annoying advert?
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