Marketing magazine’s poll of the most irritating adverts of 2010 is out. Revealed as the most annoying is the GoCompare advert, with other companies in the top 20 including Webuyanycar and Injurylawyers4U.
Depending on the different marketing strategies, companies may see this as a positive - they’ve achieved the brand awareness they crave. It’s all about tailoring the communication to achieve ROI – but be wary of turning off potential customers.
While advertising can be a very effective tool, there are now many different channels to reach your customer in both B2C and B2B marketing – depending on what you want to achieve, and most importantly your budget.
Knowing your customer and what they are interested in is paramount to sales success, having that knowledge will ultimately win companies more business. A marketing automation technology will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.
Why not tell us which is your most annoying advert?
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