The rapid rise of smartphones is changing the face of B2B marketing. No longer do businesses market to other businesses – instead they market to individuals, as the mix of work and social life coincides.
This change has made personalisation in business key, and knowledge of potential customers essential to winning new business. So how do companies develop this knowledge and is it difficult?
With more potential customers now online, you need to interact with them and nurture them from the start to help win their business - and this is where the latest lead generation technology can really help. Incorporating social media tagging and tracking solutions, together with powerful insights into customer reaction and behaviour over time, you can now build understanding of individuals and communicate far more effectively through email, Twitter, blogs and more, responding quickly to potential interest.
It’s a shift in approach that can work wonders. Tell us your experiences of the changing B2B market…
No comments:
Post a Comment