Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

Click here for more information on our marketing automation technology.

Growth of Online Advertising Highlights Importance of Internet to Business

According to the BBC, online advertising has broken through the £4bn barrier– growing by 12.8% in 2010.

The Internet now accounts for a quarter of all advertising spending in the UK, according to figures, highlighting the importance of the Internet for both consumers and business alike.

But for businesses in both the B2B and B2C sectors it is building increased understanding of customers that is becoming key – this is what will help not just plan advertising, but it will also drive lead generation and improve conversion rates. Your website is key to this customer insight – who is visiting your website, where they have come from, what they are interested in on your site, where they are in the buying cycle and more – to give you the knowledge you need to maximise sales and marketing performance.

For companies to achieve this, lead generation software through Profunnel can help you nurture for the future, allowing companies to really understand potential business, communicate more effectively with individuals, and manage relationships.

For more information on the technology available click here.

How will the ‘digital hub’ affect business?

As the Government unveils its plans to create a ‘digital hub’ in every community in the country, as part of an £830 million strategy to make sure the UK has the best broadband network in Europe by 2015, the new plans are set to have a huge impact on business.

Faster broadband will mean increased Internet usage for both consumers and business, enabling people to more easily research their options, make an informed choice and buy online. As a result, it is even more important for businesses in both the B2B and B2C sectors to build their customer understanding and use online marketing to maximum effect.

With more potential customers surfing the web, you need to interact with them and nurture them from the start to help win their business - and this is where the latest marketing technology can really help such as marketing automation. The boost in broadband is set to help us all, but as a business you need to capitalise early on the opportunities out there.

Visit the BBC article for more information on the Government’s broadband plans.