The number of marketing channels continues to grow, meaning marketers have to become adept at co-ordinating, and juggling, a mix of activities - from direct marketing to pay-per-click, social media, email and more.
Companies big and small are quickly moving to a multi-channel approach, but those that are seeing a real improvement in their ROI are using the latest technology to co-ordinate their campaigns and maximise the impact of the work they do. Only by brining everything together and gaining insight into what works and when, can each channel be developed to reinforce the others, improving the success of the overall marketing activity.
Technology such as Profunnel’s demand generation platform delivers incredible visibility over campaigns, together with the ability to enhance both tactical and strategic marketing activity. By integrating with the CRM system it means companies can create, control and manage campaigns across key media, while giving insight into why, when and how your customers are most likely to buy.
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