Web activity and maximising online visibility through Search Engine Optimisation (SEO) has become a critical component in lead generation for businesses in all sectors. But strong SEO is only the beginning for companies.
While SEO is an important marketing tool, it cannot be solely relied upon to increase sales. Attracting visitors to your website is the first step of the new business chain – but once they are there, how do you make sure they keep on returning and ultimately purchase your product or service? The key to this is building understanding of these visitors – where they have come from, what they are interested in on your website, where they are in the buying cycle and more.
So how can you achieve this? Next generation web forensics (tagging & tracking individual activity) enables companies to really understand potential business, nurture it, communicate more effectively with individuals, and manage those relationships. Not all web forensics offers this ability, so now’s the time to get ahead of the competition, find out more about improving your Lead Generation
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