Over two thirds of marketers believe that there will be an increase in digital marketing budgets in 2011 (according to research by LinkShare), resulting in greater scope for more targeted, creative and measured campaigns in the coming year.
Add to this the growth of the Internet and social media and it means that there are a growing number of options available for maximising your business potential online. The speed at which the online arena is developing is incredible, giving sales people the ability to target and highly personalise communication to achieve a demonstrable return on their investment. With marketing automation technology companies will be able to identify, track and nurture customers, building stronger relationships and strengthening the brand.
With online marketing playing an increasing role in business success, take a look at the latest lead generation technology - it can achieve far more than you may ever expect.
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