As reported in The Drum, recent research conducted by Financial News shows more companies are planning recruitment in sales and marketing than any other area.
The survey found that 83% of company chief executives are prioritising hiring sales and marketing professionals for their businesses over any other profession. Interestingly, this figure is up by 69% in comparison to the same survey carried out last year.
However, it’s one thing to ensure your company has a strong, effective sales and marketing team, but another to implement the right tools to drive business success.
The assistance of tailored online marketing solutions can make a real difference to generating new business and maintaining current customers. Profunnel’s demand generation software can enable your team to manage a range of marketing techniques from a single platform. The technology allows you to easily integrate all of your marketing and sales efforts into your CRM. Additionally it can improve your lead generation by tracking visitor activity on your site and alerting the sales team with relevant information regarding their interests in order to maximise new business generation.
For more information on demand generation, please visit Profunnel.
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