According to the latest Bellwether report, direct marketing budgets have grown. In keeping with Profunnel’s beliefs, it’s refreshing to see companies investing more in their marketing strategies.
As reported in Marketing Week, the second quarterly report from Bellwether shows that companies have increased their investment in direct marketing, including email marketing, which is one of only three channels to see a rise in spending. From April to the end of June, budgets have jumped by 2.5 per cent, compared with 1.8 per cent in the first quarter.
Mel Cruickshank, chairman of the Institute of Practitioners in Advertising’s direct marketing group, says companies are “turning to direct marketing to provide return on investment against marketing spend”.
In order to be a good investment, successful direct marketing depends greatly on forward planning, accurate targeting and up-to-date data. Integrating intelligent marketing technology can ensure companies receive this good return on investment, which Profunnel has proven time and time again.
The latest email marketing solutions from Profunnel, allow sales and marketing professionals to tailor their messages – offering a personal approach to engage their visitors – making them more attractive to potential customers. Profunnel’s targeted email marketing software incorporates a level of personalisation and flexibility derived from the results of lead scoring, which are generated by visitor activity. Based on these findings messages will be sent containing relevant information to prospects, which improves email lead generation, directing warm leads into a company’s sales inbox.
Visit Profunnel for more information on email marketing.
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