Research conducted by Econsultancy has found that the chosen method for companies to communicate with their customers is through email marketing.
The findings indicate a wide range of areas for which email marketing is preferred for customer engagement. 86% of the businesses questioned choose this channel for corresponding offers, 80% for product and service news, 76% opt for email marketing when requesting feedback and 60% prefer this channel when offering customer service.
As illustrated by these statistics, the majority of companies consider email marketing to be most valuable. However it’s important to implement the correct strategy in order to generate successful communication and build relationships with customers.
By integrating email marketing solutions into their campaign, businesses can increase the effectiveness of their messages. From a single demand generation platform, Profunnel offers solutions which incorporate automatic tracking of visitors to the website and real-time alerts highlighting the interests of these visitors to the sales and marketing team. This process improves online lead generation as only warm leads are referred to the sales team. The information retrieved through Profunnel’s demand generation software can assist sales in creating tailored email messages to achieve successful engagement with customers.
Visit Profunnel for more information on email marketing.
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