Companies See the Social Side to Generating New Business

As reported in The Telegraph, a study by Regus shows an increasing number of UK businesses are attracting more customers since adopting social media marketing.

The research based on responses from 17,000 managers from around the world, including 4,000 from the UK, illustrates how more than one third of companies in the UK are successfully generating new customers since incorporating social media into their business strategy.

The study highlighted a significant rise with the overall figure increasing from 33% of UK companies in 2010, to 41% this year as more and more companies employ social media as a creative way to interact with their customers. 66% of the respondents agreed that their marketing plans would not be successful without social media.

While these results underline the benefits of integrating social media into your marketing activity, it is essential to use the right strategy, in order to maximise the customer interest you receive. We have addressed this and developed intelligent B2B marketing software to assist your social media campaign.

Our social media tracking platform allows you to direct all inbound traffic from the various social media sites to one single dashboard – the system will support your lead generation by tracking any warm leads from the sites and delivering their interests to your sales team. You can also create blogs within the software, which will enable you to observe their effectiveness and help you to tailor the blogs to your target market.

Find out more about our social media services and how we can help your organisation.

More Focus on Targeted Marketing with Inflation Rates Remaining High

It has been reported in The Telegraph that inflation rates for May have remained at a two-year high of 4.5 pc.

As the economy remains highly competitive, a strong focus should be placed on maintaining the customers you have as well as bringing in new business in order to drive your company forward. To achieve this you need to understand those you are selling to and establish the most effective way of communicating with them.

For marketing and sales this is a key aspect of the role– being able to identify customers’ interests and target prospects with relevant information. Our demand generation software enables visitor activity to your website to be monitored – delivering a valuable insight into what attracts your customers and indicates when and where they visit. The behaviour of visitors activates personalised email marketing – only sending out information relevant to your customers, ultimately improving your lead generation.

Visit Profunnel to find out more about demand generation

Relevant Email Marketing is Central to Success

In an ever-changing online world, a recent report has discovered B2B email marketing still has a dominating presence, despite social media playing a major part in many companies’ campaigns.

The report analysed over seven billion email messages and found email open rates to reach 23.3% in the first quarter of 2011, as a result of the email messages being more relevant to the recipient.

Successful email marketing relies heavily on ‘relevance’. Profunnel offers intelligent email marketing solutions to ensure businesses offer tailored and relevant communications with potential customers. Our solutions are conducted from one platform that manages your campaign from start to finish. Our lead generation software will track the behaviour of visitors to your site and pinpoint warm leads, allowing you to approach such prospects at the optimum time, with supporting, relevant information to maximise your company’s productivity.

Visit Profunnel’s website to find out more about email lead generation.

Time is of the Essence for SME’s

It has been suggested by knowthenet.org.uk that small businesses must re-evaluate their communication strategies with prospects in order to maximise engagement.

The internet advice site believes that integrated email and social marketing is paramount to interacting with prospective clients, and has highlighted that ‘timing’ is a crucial element to encourage and retain loyalty to the company. Online marketing is vital for small businesses, but it is all too easy to go unrecognised on the web - losing out to larger organisations - if online marketing is not fully-integrated. Additionally, acting on client activity at the right time is greatly beneficial to small companies but can often be viewed as being too time consuming.

Profunnel offers a wide range of intelligent online marketing services available from just one platform. Our tailored B2B lead generation products, incorporating email marketing and social media, will follow your website visitors from their first visit - keeping track of how often they visit and the course of their time spent on the site. The information will allow you to engage with warm leads on a deeper level and, as a result, will optimise your demand generation and increase your company’s productivity.

Visit Profunnel’s website for more information on B2B lead generation and the importance of timing.