More Focus on Targeted Marketing with Inflation Rates Remaining High

It has been reported in The Telegraph that inflation rates for May have remained at a two-year high of 4.5 pc.

As the economy remains highly competitive, a strong focus should be placed on maintaining the customers you have as well as bringing in new business in order to drive your company forward. To achieve this you need to understand those you are selling to and establish the most effective way of communicating with them.

For marketing and sales this is a key aspect of the role– being able to identify customers’ interests and target prospects with relevant information. Our demand generation software enables visitor activity to your website to be monitored – delivering a valuable insight into what attracts your customers and indicates when and where they visit. The behaviour of visitors activates personalised email marketing – only sending out information relevant to your customers, ultimately improving your lead generation.

Visit Profunnel to find out more about demand generation