In an ever-changing online world, a recent report has discovered B2B email marketing still has a dominating presence, despite social media playing a major part in many companies’ campaigns.
The report analysed over seven billion email messages and found email open rates to reach 23.3% in the first quarter of 2011, as a result of the email messages being more relevant to the recipient.
Successful email marketing relies heavily on ‘relevance’. Profunnel offers intelligent email marketing solutions to ensure businesses offer tailored and relevant communications with potential customers. Our solutions are conducted from one platform that manages your campaign from start to finish. Our lead generation software will track the behaviour of visitors to your site and pinpoint warm leads, allowing you to approach such prospects at the optimum time, with supporting, relevant information to maximise your company’s productivity.
Visit Profunnel’s website to find out more about email lead generation.
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