As reported in Marketing Week, major businesses have discussed their drive to focus on the path customers take from initial research of a product through to the final purchase.
Global brands such as Kraft and O2 have implemented new marketing strategies to understand their customer buying process and their interaction with products. This allows the organisations to analyse the most effective point to develop investment. Making this a business focal point is hugely beneficial to companies wherever there is a product or service to market – whether in B2C or B2B.
Investing in a customer journey tool will radically improve awareness of website activity and ensure businesses optimise their resources for the most interested prospects. Profunnel offers demand generation marketing software which can track and continually monitor visitor activity on a website – providing information on the trails they take and the products they’re interested in. The technology also combines a lead scoring system, ranking the most frequent visitors and sending this information to the sales and marketing team – increasing online lead generation.
With the relevant data and warmest leads to hand, sales representatives can create targeted email marketing messages to approach customers with significant information regarding their interests – allowing companies to build their client body and increase their ROI.
Visit Profunnel for more information on demand generation
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