As reported on Computing, a recent survey conducted by analyst group Gartner has revealed customer relationship management (CRM) is anticipated to see the largest investment of all the application software markets worldwide in 2011.
31% of respondents say they expect a rise in spending on CRM software. This result reflects Gartner’s prediction that as buyer confidence returns and businesses begin to refocus their attention on increasing revenue rather than reducing costs, the CRM market will start to recover.
For marketers CRM software is a vital component for successful customer retention and is necessary to enhance customer experience. Another key benefit is that marketing activity can be more accurately targeted.
Profunnel offers the only marketing automation solution which is built on a CRM database. This allows marketers to simply and affordably integrate their demand generation activity with the CRM. From the integrated platform, businesses can view client movements on the website incorporated with CRM and into the individual client profile. As a result, sales people can respond to visitor activity which will improve conversion rates and generated sales. Sales representatives are able to build stronger relationships with clients as they are aware of their interests – where and when they visit the website. Overall a streamlined marketing strategy can be implemented – facilitating lead management and ROI tracking.
Visit Profunnel for more information on CRM Integration
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