It’s never too early to start planning for the turn of the year. Organisations need to consider all their options in order to optimise the time and effort spent on generating new business.
Many companies are aware that their website is the best source for new leads. However there are key areas where improvements through integrated marketing solutions can create major success for the new business process.
The latest white paper from Profunnel offers practical advice on preparing for the new selling season, which includes:- Website Content – ensuring your website contains the right keywords to increase SEO and drive traffic to your site
- CRM Database – an up-to-date CRM is essential for the start of the sales process and a large amount of data is required to maximise the results of emails and e-shots sent out
- Awareness of Digital Conversation – digital conversations will already be taking place between prospects and your services. By implementing social media tools you can tag and track online conversations, allowing you to view and understand positive and negative conversions
- Targeted Email Marketing– segmented email campaigns for different sectors and audiences are more beneficial for gaining interest and achieving positive responses than generic ‘email blasting’
- Marketing Automation System – the engine can provide email templates to assist with the design of your targeted campaigns while the system will check and test emails to assure you that they won’t be received as spam
Download the full version of the white paper here
Visit Profunnel for more information on the products and services available.
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