As reported on Marketing Week there has been a 20% increase in the number of marketing jobs created even when compared to before the recession hit in 2008.
A study complied by marketing recruiter EMR in conjunction with data from the Office of National Statistics, illustrates that 94,000 new marketing positions have been generated since 2007, signifying the 20% increase.
EMR suggests the report’s findings are a result of popularity in digital marketing, with 1 in 3 marketing roles now being digital-based compared to 1 in 6 in 2009. Social media is a key-contributing factor to the increase in the demand for digital marketers.
Businesses evidently see the potential of digital marketing but the extra marketing channels can make viewing a ROI more difficult. In addition, with more avenues for customers to connect with the company, more effort is required to engage with the customers.
Profunnel provides demand generation solutions that allow your company to adapt and grow in the digital marketing arena. Our social media software enables you to track inbound traffic from a multitude of social media applications while also giving the option of creating your blog within the system. This means you can closely analyse the impact of website traffic, so engagement with customers is more immediate and effective. From the same solution, the Multichannel Marketing Module facilitates the management of your campaigns, from the first click through to the final purchase, creating a clearer understanding of your ROI.
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