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Friday, 21 October 2011

Information Is Just As Important As The Technology

Business leaders need to receive more information about technology in order to understand the benefits for their company, according to the Financial Times.

A spokesperson for Gartner believes leaders need to ensure they are aware of how technology can be implemented in their business. Awareness of technological influences within the industry is important for businesses to stay ahead, Gartner says.

Although technology is an integral part of any business in the modern world, information on how technology can be useful and why, clearly remains an issue.

In sales and marketing, demand generation technology is proven to provide real advantages to businesses. Profunnel’s solution provides intelligent forensics for your website, tagging visitors and monitoring their activity. The system creates real-time alerts for marketers, illustrating the most interested prospects, developing your B2B lead generation. The platform also allows you to create targeted email marketing messages, tailored to the prospects’ interests. Receiving relevant information is more likely to increase their interest rather then a generic email. While the prospect builds a relationship with the brand and businesses are able to view the main appeal of their services, sale opportunities improve.

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