As reported by the BBC, 57.1% of the 2,000
firms questioned said they are looking to invest more in marketing while only
18.6% plan to make cuts. By comparison, the same survey in 2011 showed only 41%
of companies wanting to increase their marketing budget and 42% had to prepare
to cut back. Although there are worries over the UK being hit with another
recession, these figures reflect how business owners understand the importance
of spending in the right areas to encourage company growth.
One way to improve
marketing productivity while seeing a clear return on investment is by
integrating demand generation technology. A platform such as Profunnel’s will
assist marketing and sales teams with their B2B lead generation, by increasing
lead quantity, quality and conversion rates. Sales people are alerted of the
activity and interests of warm allowing them target prospects with automated
emails, tailored to suit their interests in specific services and products.
This level of communication allows sales people to engage with leads who are at
the final stages in the buying cycle - creating a greater rate for securing
sales.
Visit Profunnel for
more information on demand
generation.
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