The results from the latest reader survey produced by Marketing Week indicate that good design is an area many businesses are concentrating on this year.
80% of respondents believe design is an effective area for improving brand perception while over half of the businesses questioned think that design is “very important” in giving them an edge over their competitors. In general, 91% of respondents said design is effective for improving customer experience while 82% believe it is effective for increasing sales.
When asked how design was implemented last year and in which areas it was used most effectively, 44% of businesses said it had the biggest impact on their email marketing and 72% said they will be making this a priority in 2012.
As these figures show businesses are realising that design is important for their overall success and know that strong email is a way of generating good sales. By incorporating email marketing solutions into your strategy, marketers can be assisted with email design and content. Profunnel offers a wide range of email templates, which can be tailored to suit particular interests, therefore increasing customer engagement with your business.
Visit Profunnel for more information on email marketing.
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