With results
compiled from over 800 respondents, the census finds that 70% of the companies
considered email marketing to generate either an “excellent” or “good” ROI. The
findings also highlight how using an email service provider for more than just
“basic broadcast” has had a positive effect on businesses’ ROI. By putting
effort into segmenting their email campaigns and integrating email marketing
with CRM and web analytics, marketers are 32% more likely to find their ROI to
be either “excellent” or “good”.
The census also
highlights how many marketers are not taking advantage of more sophisticated
forms of email marketing – only 28% said they would send a trigger email to a
sign-up or site visitor. These figures clearly identify the benefits of
installing technology to assist with lead generation and increase customer
sales. Profunnel offers intelligent email marketing solutions
to work with other business functions such as web analytics, social media and
CRM. The platform can assist company owners with complex marketing campaigns by
placing focus on only warm leads. This improves productivity of marketing and
sales teams meaning a greater return on investment is achieved.
Visit Profunnel for
more information on email marketing.
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