How to grow your business in a slow recovering economy

The Office for National Statistics (ONS) has published the latest figures for UK economic growth, confirming a growth rate of just 0.5% during the Q3 period, July to September.

According to BBC Business News online, a Treasury spokesman said the UK economy was “not immune to the turbulence in the Eurozone and its impact on British businesses”, which has become clear from the slow economic recovery that we are experiencing.

With such an uninspiring financial forecast, businesses must now focus more effort on what they can do to drive their business through these difficult financial times, and understand what they should be doing in order to accomplish this. Many companies will already be using marketing and other promotional activities to support their business, but they may not be as efficient, or effective, as they would hope.

Profunnel looks within these activities and focuses on the smaller details, to help businesses tailor their approaches in order to see effective results for their efforts. Online marketing for example, is fast becoming the preferred approach for companies due to the advanced functionality and clearer ROI delivered by activities such as personalised email marketing, social media tracking and online lead generation. However, this can be time consuming and costly when using multiple software applications.

Profunnel offers all of these services and more from just one platform, allowing companies to economically optimise targeted email marketing solutions and online marketing activity through the latest demand generation technology.

For more information on marketing for business growth, contact Profunnel.

Planning for the Future

The confidence of business was restored a little this week with George Osborne’s budget - the Telegraph reported that the new measures will encourage investment and boost the amount of funds for companies keen to capitalise on growth opportunities.

This boost should pave the way for further development and success, and for sales and marketing it means making the most of the opportunities being opened up.

By integrating lead generation technology into your plans, business can not only improve the understanding it has about the behaviour of its customers, but it can also quickly respond to their needs. This information allows organisations to improve their targeting, conversions, and ultimately ROI.

As the days of Labour rule have vanished so has email blasting. Sales and marketing needs to understand its online customer is vital to the company’s sustained growth - from responses to e-letters and social media activity, businesses can develop a digital fingerprint to tailor its communication and focus on hot prospects.

Find out how lead generation technology needs to be on every company’s budget this financial year.

2011 – Make It A Year of Growth

According to a survey by Deloitte more than 90% of businesses in the UK have predicted growth in revenue in the New Year.

Deloitte’s annual Entrepreneurship UK report revealed that over 50% of business leaders that were surveyed forecast that there will be at least 10% revenue growth in 2011. This figure highlights the positive shift in UK business compared with 2009, when 20% of entrepreneurs predicted declining revenues in the oncoming year.

With more companies predicting growth this is a great opportunity for businesses to boost their sales effort and increase revenue. There are many different ways to achieve this, from implementing new approaches to lead generation, more effective online strategies, next generation email marketing and social media campaigns, to strengthening customer relationships through more targeted communications.

With the business outlook for 2011 looking more positive, why not find out more about how new approaches to lead generation can help grow your business and increase your revenue?