Solutions Required for Better Knowledge of Information

A recent Q&A conducted by Marketing Week with national and global brands, including Telefonica/o2, AXA Insurance and Toyota, shows how organisations are getting closer to their customers but marketers are still facing issues when obtaining information.

The heads of research and marketing discuss innovative research techniques which have impressed them, the majority of which are often related to online and digital methods.

These specialists are also concerned with hold-ups in the information retrieval process and how this is frustrating in terms of being able to deliver results. Issues for a number of the brands include targeting the right people and problems with measuring research and the data obtained. The problems highlighted here are apparent for both the B2C and B2B industries.

Profunnel’s marketing software can be integrated to assist marketers with numerous processes, overall contributing to better results. From the demand generation platform, marketers are able to track and monitor website visitors and their activity via web forensics. B2B lead generation is improved as automated personalised emails, created from valuable information, are sent relating to visitor interest. Such targeted email marketing will allow the sales team to build their engagement with prospects and increase interest in the company. Both these factors are crucial for turning prospects into customers.

Visit Profunnel for more information on demand generation

Strategy + Skills + Software = B2B Success

As reported on The Drum, a recent study conducted by ReThink Recruitment shows digital and social media specialists have seen their pay rise by up to 70% over the last three years.

The pay rise in this sector covers all levels but has mostly occurred at more senior positions - with job vacancies now offering salaries of up to £75,000 which is up from an average of £45,000 three years ago.

Mark Geraghty, head of ReThink Executive, comments on the findings, highlighting how the results are not surprising - as companies are continually increasing their online marketing budgets, it is logical to match this effort by investing in good marketing skills.

As these results indicate, investment in marketing professionals and strategy is important. However, assisting these two elements with the latest marketing automation technology can create a winning formula for business success

The demand generation platform from Profunnel offers solutions to the entire B2B lead generation process of a company. The marketing software incorporates web analytics which will monitor visitor activity to the website. Visitors are tracked and tagged so sales and marketing specialists can be informed of just warm leads, which eliminates the issue of wasting time on uninterested visitors. Through this lead scoring system and with crucial information relating to product interest, businesses can be confident that their efforts are being focussed on good, new business prospects and ultimately improve their ROI.

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What is the Key to Business Success?

The current economic climate has created some issues for businesses. However in recent financial findings, some organisations are making real progress. In the latest financial year businesses such as Sports Direct have reported a significant rise in profits – so the question arises as to why some companies are prospering despite others failing. In retail, the crucial factor is to deliver the right product, while in B2B the simple answer is ‘timing’ – targeting prospects and current customers at the right time and with the right information.

In order to get the timing right, it is important for organisations to research and gather data about customer activity on their website. Often perceived as time consuming, with the right technology in place, marketing and sales teams can benefit greatly, leading to an overall improved revenue for the company.

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By integrating Profunnel’s intelligent software, businesses can track visitor activity on their website – from the initial visit right through to their final purchase click – tracking when and where they access the site. The system will also improve your lead generation with real-time email alerts being sent to the sales team enabling them to spend their time on warm leads. From here, the sales team can create and deliver personally targeted email marketing campaigns – confidently aware that the prospect will receive relevant information, which is more likely to attract them to the company and keep them coming back.

Visit Profunnel to find out more information about Web Forensics.

Businesses Must Build Trust with Customers for Successful Marketing

As reported on Fourth Source, a recent study by the Direct Marketing Association, (DMA), shows how there has been a significant drop in the number of consumers willing to offer personal details about themselves when interacting with online businesses.

The poll of over 1,000 consumers found that more than 1 in 3 are choosing to withhold identifying information, resulting in real problems for marketers and consumer data capture.

For example, in the last six months there has been a drop by approximately one third in the number of people prepared to give out their name, address or email.

Executive Director of the DMA, Chris Combemale, suggests that marketers must find alternatives in their methods to capture consumer data. 54% of the respondents believed trust in a company is paramount in deciding to disclose personal details, therefore marketers need to build trust with the customer first before proceeding to contact them for further information.

Profunnel has developed intelligent marketing software to aid marketers with trust and engagement with customers. Our demand generation software will help you to easily track and analyse visitor activity from a single platform. The tracking device will follow your visitors, highlight their interests and alert you of when and where they access your site – improving your lead generation. This information will allow you to tailor email marketing campaigns to suit these interests, forming a trusting relationship which can ultimately turn visitors into customers.

For more information on demand generation, visit Profunnel.

Social Media Leads the Way

It is no revelation that social media networking has become a major ingredient in business marketing. The development of various networks such as LinkedIn, Twitter and Facebook, are now usually incorporated in any business strategy – creating opportunity to seek online lead generation and to generate prospects.

However, social media marketing must be carried out in the correct way in order to be effective. It is crucial to interact and engage with social networkers – tailoring your approach by providing expert knowledge that is relevant to the target audience. People will value this knowledge, forming respect, which will effectively generate positive interest, build connections and aid your lead generation.

Having developed a unique ‘Social Media Tracking’ software package, Profunnel can support your business, offering a helpful link between monitoring your B2B lead generation and identifying your ROI with the latest marketing software.

Why not find out more about the demand generation services Profunnel offers.